Tim Cook, Jony Ive and Lauren Powell Jobs consider Steve Jobs at Code Conference 2022

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Tim Cook, Jony Ive and Lauren Powell Jobs consider Steve Jobs at Code Conference 2022
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Apple CEO Tim Cook, former Apple design chief Jony Ive, and Emerson Collective founder Lauren Powell Jobs attend a panel at Kara Swisher’s Final Code conference this evening to discuss Steve Jobs and the impact of technology, culture, and beyond are taking.

Code Con Cook Ive Powell Jobs
Responding to a question from Swisher about what he believed Jobs would think of the current state of the world, Powell Jobs said he would not be happy about the polarization that is increasingly dominating the discourse.

I would say polarization, not only by the fact that people are really coming to families and communities and our country, but also that they love our country so much.

He loved California very much, but he loved our country. He liked the idea of ​​America. He loved what he allowed individuals and communities to be. He loved its autocracy. He loved personal freedom and independence, but also connectedness and responsibility for each other.

Being able to give something back to the human experience was very important to him, and I think he wouldn’t be silent about it.

On the topic of user privacy, Cook reflected on how Jobs set the standard for Apple:

Steve really incorporated the importance of privacy early on in the company, and it has only grown with each year that has passed since then. I think it was at D8 that they talked about privacy here, in 2010 I think it was, and they put it so eloquently and simply.

It means asking people for permission, asking them over and over again, and it has been at the heart of how we view privacy. And so you know, we believe that privacy is a fundamental human right, and we see a world where privacy backfires, and you have this kind of surveillance everywhere, it’s a world where people Start doing less and think less. They begin to change their behavior because they know they are being watched. And this is not a world any of us want to live in.

I think he saw that, and he looked well, and I have every reason to believe that he must have made a good argument in a good fight along the way.

I talked a little bit about the care in the design and how he and Steve believed in being very careful with the smallest of details because it was the right thing to do.

I think it’s easy to understand carelessness, I see it as disregarding people, you know. To me carelessness is just seeing people as a potential revenue stream, not really a reason to try too hard to express my love and admiration for the rest of the species.

So in our practice of design for us, I find that care is very often felt, and not necessarily seen. And I think, and I know it’s something that I think the three of us feel strongly about that kind of care, that is, Steve talks about Carpenter, the cabinet maker who works with drawers. Will finish behind, and this is what bothers you beyond whether something is actually seen in public.

You don’t do this because there is economic interest. You do this because it is the right ethical decision and I think it is, I think, especially as a designer. I find it often results in very little cool things like worrying about how you package the cable.

Yes, I am very worried about it. And Steve wrote a lot about that too. And I guess it’s that kind of busyness when you spend a Sunday afternoon worrying about the power cable packaged up as that zigzag thing and when you’re set out there you get to take that little wire off. were going to do. It’s really not great to worry about this on a Sunday afternoon.

The only reason, I think you are very aware that you are there is because I think our species is better.

Additional discussion topics include Steve’s perspective on the origins of creation, his structure for Apple that still stands today, his belief that Apple should be the master of its primary technologies, and more.

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