Apple plans to start showing search ads in its Maps app on the iPhone starting next year bloombergMark Gurman.
“I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should start to see it implemented sometime next year,” Gurman said in his customer-only version. is written in. “Power On” Newsletter today.
The ads in the Apple Maps app will not be the traditional banner ads you see on websites, but rather paid search results. For example, when a user searches for “burger” or “fries,” a fast food chain may pay Apple to appear near the top of the results. Several similar apps already offer search ads, including Google Maps, Waze, and Yelp.
Apple already displays search ads in the App Store, allowing developers to pay to promote their apps to users searching for relevant keywords. Apple also plans to show ads in the “Today” tab of the App Store and in a new “You Might Also Like” section at the bottom of app listings, while banner ads appear in Apple’s News and Stock apps.
Last week, Gurman said Apple plans to expand its advertising business over time. In his newsletter, he said that Apple’s advertising division is generating about $4 billion in revenue annually and that Apple’s advertising chief Todd Teresi wants to increase that figure to at least $10 billion a year over time.