Apple, Disney and Amazon submitted bids for Sunday Ticket packages from the National Football League market “weeks ago” and are waiting to see who wins the broadcast rights to the package, according to CNBCBy Alex Sherman and Jessica Golden.
“The NFL is continuing discussions with the three bidders as it decides which partner to choose,” the report said, adding that a deal between Apple and the NFL was “done” and “Apple I kept quiet.” Demand.” The NFL is said to be seeking more than $2 billion for the broadcast rights to Sunday Ticket and a stake in NFL Media, which oversees NFL Network, NFL.com and more.
Sunday Ticket broadcasts all regional NFL games on Sunday afternoons to out-of-market audiences. In the United States, the package has been distributed exclusively by DirecTV since 1994, but the deal is set to expire before the 2023 NFL season, and DirecTV is reportedly not interested in renewing its exclusive rights to the package. .
Sunday Ticket will join Apple’s growing portfolio of live sports content available through the Apple TV app. Apple has already partnered with Major League Baseball to broadcast the weekly “Friday Night Baseball” doubleheader on Apple TV+ for the 2022 season, and Apple has also inked a 10-year deal with Major League Soccer that will allow Apple to air its “Friday Night Baseball” doubleheader. Will watch all the games broadcast on TV+. From Apple TV. Application without blackout from the beginning of 2023.
It is unclear when the NFL will publicly reveal the future home of Sunday Ticket. Since DirecTV still has the rights to the package for the upcoming 2022 season, CNBC Indicates that there is no urgency of the declaration.