Apple Informed Developers Today Joe is rolling out a new subscription feature that will allow customers to pay automatically when the app’s subscription price goes up, which isn’t the way subscriptions work right now.
At this time, Customers must explicitly accept the price change as the cost of the subscription increases through the “Accept New Price” interface. If a subscriber doesn’t tap Accept when the alert appears, their subscription is automatically canceled, but this is changing.
In the future, developers will be able to raise the price of the subscription and renew it automatically, and customers will be notified instead of accepting it outright. Apple states that “under specific circumstances and with prior notice to the user,” developers may offer automatically renewable subscription price increases without the user taking any action and without affecting their subscription.
Apple is imposing specific limits on developers to ensure that this functionality is not misused. The price increase cannot be more than once a year and cannot exceed $5 and 50 percent of the subscription price, or $50 and 50 percent of the annual subscription price.
Apple says it will always notify users about price hikes in advance via email, push notifications and in-app messaging. Apple will also provide instructions on how to view, manage, and cancel subscriptions.
With this update, under certain conditions and with prior notice to the user, developers can also offer an auto-renewable subscription price increase, without requiring the user to take any action and without interrupting the service. Specific conditions for this feature are that the price increase does not occur more than once a year, does not exceed US$5 and 50% of the subscription price, or does not exceed US$50 and 50% of the annual subscription price. is, and is permitted by local law. In these situations, Apple always notifies users of the increase in advance, which includes email, push notification, and an in-app message. Apple will also inform users how to view, manage and cancel subscriptions if they wish.
In situations where prices increase more than once a year or exceed Apple’s limits, customers must opt-in as usual before the price increase is applied. Apple says it will also do so in areas where the law requires it.
Apple is already testing these subscription changes, which essentially convert subscription price increases from an opt-in system to an opt-out system. In April, some developers noted that when Disney+ raised its price to $7.99 per month, the app sent a notification that was an alert instead of a subscription option.
At the time, Apple said it was “testing a new trading feature,” describing it as “an improvement that we think will be good for developers and users alike.” With this change, App Store users should be sure to heed warnings received in the app via push notifications and via email to ensure they don’t miss out on a subscription price hike.