Apple May Make Inc. Deal for Big Ten Streaming Rights

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Apple May Make Inc. Deal for Big Ten Streaming Rights
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Apple is in talks to secure a deal for Big Ten college football and basketball streaming packages, according to athletic, Apple and Amazon are both said to be vying for streaming rights, with Apple in talks after news that USC and UCLA would join the league in 2024.

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Big Ten media rights are expected to go to CBS and NBC in addition to Fox for the live game, but the streaming package could potentially go to Apple or Amazon. At the current time, there’s no word on how the streaming package will be structured, but it could be similar to Friday night MLB games or the NFL’s weekly Amazon Prime package.

Apple has been investing heavily in live sports in recent months to increase the appeal of Apple TV+. Apple has launched Friday Night Baseball in partnership with MLB, and in 2023, it will be the exclusive home of Major League Soccer.

Rumors suggest that Apple is also pursuing the National Football League’s Sunday Ticket package, and in the past, it has discussed a content deal with the Pac-12.

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