Apple and Facebook reportedly discussed ‘revenue-sharing’ ideas in the past

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Apple and Facebook reportedly discussed 'revenue-sharing' ideas in the past
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Facebook has been in contention with Apple ever since the iPhone maker introduced its app tracking transparency feature, which lets users opt out of being tracked in apps on its platform. However, in the past, Apple reportedly discussed a possible “revenue-sharing arrangement” with Facebook that could give Apple “a slice of Facebook’s revenue.”

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According to wall street journal, which claims that most of the discussions took place between 2016 and 2018, one idea Apple discussed was that Facebook was making a subscription-based version of its app without ads. Apple may have collected its standard 15% to 30% commission on Facebook’s in-app subscriptions through the App Store, but Facebook ultimately decided against the idea, the report claims.

Apple also reportedly argued that the Facebook app’s Boosted Posts function, which allows Facebook Pages to promote a post to a larger audience for a fee, should be considered an in-app purchase and should be considered an in-app purchase. Kind should be subject to Apple’s 30% commission.

In a statement, an Apple spokesperson said the company regularly meets with developers of all sizes to discuss business matters:

“Every day, we meet and collaborate with developers of all sizes to make suggestions, address concerns, and help them grow their businesses,” said an Apple spokesperson, who added that app developers like Facebook The rules for” apply equally. All developers because we believe fair enforcement results in the best user experience.”

Another Apple spokesperson told wall street journal According to the report, “there was no association between any discussion of the partnership and the ad-tracking changes that were subsequently implemented.” App tracking transparency was implemented with the iOS 14.5, iPadOS 14.5 and tvOS 14.5 software updates released in April 2021.

App tracking transparency has resulted in a loss of $17.8 billion in revenue so far in 2022 among Facebook, Twitter, Snap and YouTube. wall street journalCiting an estimate from data management company Lotem.

full report on wall street journal Provides additional details about Apple and Facebook’s differing approaches to user privacy and more.

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